Science Based Targets (http://sciencebasedtargets.org/) a framework developed in a collaboration between CDP, the UN Global Compact, WRI and WWF, have proven a successful approach within climate mitigation with some 114 large corporations committing to set a SBT to the UNFCCC through NAZCA to COP21. Heralded by the US Government and Christiana Figueres as a fundamental driver of change, SBTs are currently relatively unknown, emergent at best, ill-defined and perhaps too novel in the adaptation and resilience domains. However with post COP21 programme and scope alignment becoming a reality for regulators, governments and industry, the author proposes that proxy SBTs should be developed as a benchmark for measuring action. The author tempers his enthusiasm by exploring how scientific uncertainty is communicated and seen by non-science actors suggesting much more needs to be done if corporate horizon planning is to shift from months to decades. A shift in perception might also shift the percieved value of adaptation science to business unlocking new research opportunities, consulting and practices.